Sarah Moore

The Wild Network

The project's objective was to create hand lettered typography that matched a non-profits image. I decided to center the campaign around an explorer's journal, which matches The Wild Network's mission to get kids outside. Each page of the journal has an instructional activity that must be completed outside, makes the book interactive and boosts excitement of the outdoors. The print ads also demonstrate a sense of outdoor adventure against the contrast of home interiors.

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