Sarah Moore

Gortons

 

Gorton's of gloucester

Logo & Identity System, Packaging, Website Design, Print & Environmental Advertising

Role: Creative Director & Designer

Photography: Scott Warfel

This project was completed as an undergraduate while attending Columbus College of Art & Design. The mission of the project was to re-brand a well known company to reflect a different target audience. 

I selected Gorton’s Frozen Seafood brand, and was surprised to learn in my
research of their environmental and sustainability efforts.I chose to appeal to a younger, food-conscious audience. I wanted to magnify the fact that their seafood is wild caught and never farm raised.

 
 
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