Gorton's of gloucester
Logo & Identity System, Packaging, Website Design, Print & Environmental Advertising
Role: Creative Director & Designer
Photography: Scott Warfel
This project was completed as an undergraduate while attending Columbus College of Art & Design. The mission of the project was to re-brand a well known company to reflect a different target audience.
I selected Gorton’s Frozen Seafood brand, and was surprised to learn in my
research of their environmental and sustainability efforts.I chose to appeal to a younger, food-conscious audience. I wanted to magnify the fact that their seafood is wild caught and never farm raised.