Sarah Moore

Godiva Re-Brand

In this class project, students were assigned a corporate brand to produce an advertising campaign around. This project plays off of the theme "travel is luxury" as I wanted to keep the luxurious identity of chocolate, but add the element of excitement in travel. The packaging and color palette were inspired by the architecture of Brussels, Belgium, which is where the Godiva HQ is located. 

godivacap.jpg
BARS.jpg